Case Study

I wanted to tap into TikTok’s popular trend of "first-timer" experiences, capitalizing on curiosity and relatability. With a total runtime of 40 seconds, the videos drew in a significant number of viewers, racking up 2.5 million views together and 106,000 likes, while also gaining 610 new followers for Waxonomy.

This campaign succeeded by creating visually engaging and relatable content, and actively engaging with the community
to drive further interaction. The first-timer beauty experience format proved effective in attracting a broad audience, increasing visibility, and encouraging meaningful interactions on the platform.

The key takeaway: curiosity-driven, relatable content can be a powerful tool for brand growth on TikTok.

Watch Videos here:

  1. https://www.tiktok.com/@waxonomy.frisco/video/7384570011781745966?_t=ZP-8wiJ0AnEKf0&_r=1

  2. https://www.tiktok.com/@waxonomy.frisco/video/7387129255416876334?_t=ZP-8wiIuSTJj2t&_r=1