Case Study

I wanted to tap into TikTok’s popular trend of "first-timer" experiences, capitalizing on curiosity and relatability. With a total runtime of 40 seconds, the videos drew in a significant number of viewers, racking up 2.5 million views together and 106,000 likes, while also gaining 610 new followers for Waxonomy.

This campaign succeeded by creating visually engaging and relatable content, and actively engaging with the community
to drive further interaction. The first-timer beauty experience format proved effective in attracting a broad audience, increasing visibility, and encouraging meaningful interactions on the platform.

The key takeaway: curiosity-driven, relatable content can be a powerful tool for brand growth on TikTok.

Watch Videos here:

  1. https://www.tiktok.com/@waxonomy.frisco/video/7384570011781745966?_t=ZP-8wiJ0AnEKf0&_r=1

  2. https://www.tiktok.com/@waxonomy.frisco/video/7387129255416876334?_t=ZP-8wiIuSTJj2t&_r=1

Case Study

Shapewow sought to expand its reach and engagement among diverse audiences. I developed and executed a targeted
influencer marketing campaign to achieve these goals.

By partnering with Ivy, a charismatic influencer who authentically represents the Shapewow brand, we successfully
positioned the brand as a leader in inclusive shapewear. Our collaboration resulted in a top-ranking video on the
#columbianshapewear explore page, garnering 1,120 views, reaching 693 new audiences, and achieving a remarkable 1
hour and 46 minutes of watch time.

This campaign demonstrates my ability to identify opportunities, build strategic partnerships, and deliver measurable
results. Let's collaborate to achieve similar success for your brand.

Case Study

When Madison, a travel agent at Mouse Ear Magic, sought to expand her reach and engagement, she turned to me for social media consulting.

In just 14 days of one-hour weekly sessions, we developed a tailored strategy to elevate her brand. The results speak for
themselves: a staggering 878.8% increase in engagement and a 10K reach milestone within 30 days.

Her follower count also soared by 113.7%. These achievements were accomplished through focused efforts on content pillars, strategy, and resource optimization.

By combining strategic planning with hands-on guidance, I've proven my ability to rapidly transform social media presence. Let's collaborate to achieve similar success for your business.